The move has been led by Google, which is providing use of its servers.
Participants believe it may discourage the use of ad-blocking plug-ins.
AMP works by simplifying the technical underpinnings of the pages involved.
Publishers can continue to tap into the same ad networks as before, but they will not be able to display some types of adverts including pop-ups and "sticky" images that move as users scroll down a page.
Twitter, LinkedIn, Pinterest and Wordpress have said they also intend to make use of the technology.
Facebook is a notable exception. The social network recently launched an alternative programme called Instant Articles, which speeds up the delivery of third-party content by hosting it on its own platform.
Cache and serve
News sites will automatically create AMP versions of their stories at the same time as they publish and update the originals.